The manufacturer expects the audio of Paul McCartney and other celebrities that attract
buyers。
Was 20 years ago today (plus about 25 years) that the Beatles recorded one of the most
acclaimed albums of music history, Sgt.Read more:Beats Dr Dre
Peppers Lonely Hearts Club Band, and they did in
the recording arts Harman. As a reminder of this heritage, Harman International Industries
(HAR) CEO Dinesh Paliwal has Studer tape recorder used in Sgt. Pepper is in his office. Read more:Beats Dr Dre
Despite having done most of the study team and used hiking gear from Abbey Road
Kanye West, Harman is in the midst of an identity crisis. Today's buyers of consumer
electronics are increasingly attracted by the products of the arts of Apple (AAPL) or
celebrity brands such as Electronics Beats approved, that in three years has won half of
celebrity brands such as Electronics Beats approved, that in three years has won half of
American high-end market ( $ 100 and up) helmet.
Although Paliwal refuses to meet before it beats fast, it's exciting Harman marketing budget
50 percent to an estimated $ 50 million this year to challenge his own star bat oriented
game. He recruited Paul McCartney plant JBL, Harman study team together and used for
his Fab Four days. The ad, which aired during the broadcast of the Grammy Awards, this is
the first time the former Beatle has approved a product.
Other ads focused on the headphones, iPod dock and stereo systems will include Jennifer
Lopez, Maroon 5, Tim McGraw and the United States, and Mandopop singer Liu Huan from
China and Indian composer AR Rahman, who wrote the music for the film Slumdog
Millionaire. In 2010, Harman has launched a line of AKG studio headphones designed by
producer Quincy Jones, and one from a country star McGraw will be available this summer.
Kanye West is also helping to develop a line, Paliwal said. "These artists have a passion for
what they use," he says. "They are the best ambassadors for the market. Why should we
be taking advantage of the great visionaries out there?"
Celebrity brand has worked well for Beats, Beats by Dr. Dre, whose expensive
headphones-approved by the super producer hip-hop and co-owner of the mark, helped
change the headset accessories function symbols of freshness in urban areas . Beats also
markets the Lady Gaga Justin Bieber and audio lines. High-end headphones are a market of
U.S. $ 600 million, doubling in size every two years, according to researcher NPD Group.
Beats, which started in 2008 by Dre and Jimmy Iovine, chairman of Interscope Geffen A &
M, the label has a share of 55 percent. Harman did not score in the top five.
Most reputable brands Harman JBL audio output, it is a helmet and AKG microphones,
stereo Harman Kardon gear, Infinity speakers, mixing consoles, Studer, and audio amplifiers
are Crown-known professionals of music, but not for consumers, says Ben Arnold, director
of industry analysis for NPD. "There's a fashion of these things," he says. "A brand has to
have some visibility among consumers."Read more:Beats Dr Dre
This could be more important now that Harman is booming beats. A recent partnership
with Chrysler Group allows buyers to add speakers manufacturer Beats 300 sedan. Beats
also began to offer its brand speakers, amplifiers, and Beats Dr Dre for Hewlett-Packard
(HPQ) computers and smart phones of HTC. (Based on HTC Taiwan last year acquired a 51
percent Beats for $ 300 million). This puts management in the grass above Harman,
providing sound equipment, information and entertainment for Porsche, Daimler (DAI: GR)
Mercedes-Benz and BMW (BMW: GR). Its speed is 25 million cars, 80 percent of luxury
vehicles.
Paliwal Harman said the long history of audio production systems used by the (DIN)
Applebee restaurants Radio City Music Hall, the Sydney Opera House gives him an
advantage over the beats, the hull is made by Monster Cable Products. "Dr. Dre had a
great vision, but who does? Monster Cable," smells Paliwal. "It's a damn good cable
company, but do not know much about digital sound processing. We have a heritage of
60 years of acoustics. The realization of this partnership with the star power is a game
changer" .Read more:Beats Dr Dre
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